Reebok’s last-ditch effort to profit off of Tim Tebow may have come up short. Reebok is being sued by Nike over selling #15 Tim Tebow Jets jerseys just days before their contract as the official apparel provider for the NFL expires. While Nike’s contract as the official provider for the NFL doesn’t start until next week, the company claims that Reebok’s agreement with the NFL Players Association expired on March 1. Nike says Reebok should only be selling the existing apparel made.
The lawsuit stated via the Wall Street Journal:
Reebok has sought to take advantage of this unique, short-lived opportunity by supplying, without authorization or license, Tebow-identified New York Jets apparel to retailers in New York and elsewhere around the country.
Via Darren Rovell of CNBC:
[A] judge has granted Nike a temporary restraining order vs. Reebok. Reebok must stop producing & selling Jets Tebow products … As part of Nike restraining order, Reebok is required to recall Jets Tebow product that it sold to retailers & OFFER TO BUY IT BACK.
The reason why Nike filed the lawsuit is clear — they want to profit as much as possible off of Tebow. Nike paid $1.1billion for the right to be the official provider. Last season Tebow had the second highest-selling jersey in the league and now that he’s on a new team, he figures to be up in the top five once again.
I’m not sure why anyone would want to buy a Reebok jersey, I feel like the only people buying those Reebok-Tebow jerseys are the casual NFL fans, those that wouldn’t know Nike takes over next season.
Nike is set to unveil the new jerseys at the NFL Launch event on Tuesday (April 3) in New York.